Marketing for the Web – SEO Part 2 – Google Analytics

Google Analytics is a powerful service that provides data analysis and statistics of the users that visit your site. It allows you to get a better idea of your site’s audience, to help you tailor your site to suit your audience, and improve their user experience.

Below are some of the things Google Analytics can help with:

Know the audience. You can use Google Analytics to get information on your users, such as number of visits your site gets, and what your users do on the site. This gives a clearer picture on the audience your site attracts, and the needs of your audience.

Trace the customer path. Google Analytics also lets your track the routes your visitors take to get to your site, and the devices they use to get to your site, allowing you to improve their user experience.

See what your users are up to. It also lets you get a visual assessment of what your users do on your site. For example, you can see what parts of the site they visit, what the users are looking for, and what parts they like. By seeing what they are looking for, you can then market your site around this need, which will further improve your user experience.

I initially wanted to add the Google Analytics code to the Elements site, but because there is little amount of time left before submitting the site, I would be unable to get any real amount of analysis to see how many visitors would go to the site, as the site wouldn’t be live on the server long enough for the site to have many visitors. However, below are some images of the types of reports you can get from Google Analytics:


This image is of the main dashboard. Here are reports of visits, number of pages viewed per visit, and number of people visiting by country. This gives an idea of where your visitors are visiting from.


This image is of the Visitor Flow report. This lets you see what pages your visitors view, and how many they view, giving an idea of whether users have a quick glance at your site, to check information, or whether they fully explore the site.